Marketing Manager
Overview:
WHAT REI OFFERS YOU IN THIS ROLE The ability to develop highly effective brand awareness and demand generation strategies and execute those strategies.
You will have ample opportunity to grow in B2G marketing and IT professional services marketing.
This role offers you the capability to lead through influence and use your interpersonal skills to work collaboratively with highly talented individuals at all levels of the organization.
Responsibilities:
YOUR RESPONSIBILITIES In this role, you will build B2G Account Based Marketing Plans for targeted federal government accounts and promote REIs offerings.
This professional will work closely with the Director of Marketing, Growth Team, and Federal Account/Offering teams to differentiate REI Systems brand, drive growth priorities forward, create innovative marketing solutions/campaigns, and deliver exceptional client experiences with a strong focus on results.
The ideal candidate will have hands-on experience executing the following activities:
STRATEGY:
Develop Account Based Marketing strategy and KPIs and execute planning for assigned accounts.
PROJECT MANAGEMENT:
Lead the development, maintenance, and execution of integrated marketing campaigns spanning events, digital, social, email marketing, PR, thought leadership development, and marketing collateral development.
WRITING:
Write various types of marketing content such as articles, white papers, event promotions, fact sheets, case studies, brochures, sales presentations, social posts, etc.
THOUGHT LEADERSHIP DEVELOPMENT:
Assist and guide subject matter experts in developing white papers, blogs, ebooks, infographics, playbooks, etc.
that help educate our customers and explain our viewpoint on how to solve our customers problems using technology.
EVENT MANAGEMENT:
Research, plan, sponsor, promote, and attend targeted events/webinars that will generate brand awareness and leads.
PUBLIC RELATIONS:
Provide strategic and execution support for public relations campaigns and vendor management.
BUDGET MANAGEMENT:
Assist Marketing Director in building the budget for Account/Offering Plans.
MARKETING ADVISOR:
Serve as strategic marketing advisor to key stakeholders within accounts and offering areas of responsibility.
KPIs & ROI:
Set KPIs for campaigns and gathers ROI data and inputs data into standard reports, focusing on storytelling, goals achieved, and impact.
Other marketing duties may be assigned as needed.
Qualifications:
Below are the requirements of the position:
Bachelors degree required (Business, Marketing or Communications preferred) Government marketing experience is a plus Must have 6
years of relevant work experience in marketing Experience with content marketing development and editorial calendar management.
Strong professional presence, professional client service manner, demonstrated ability to take initiative, confident Detail-oriented with excellent follow-through skills Advanced communication skills and strong persuasive skills to gain consensus through influence Experience writing about technology topics in technology like software development, cloud, AI/ML, data analytics, DevOps, Cyber, Cloud, SaaS, Low-code, etc.
Public relations experience is a plus.
Proficiency in MS Office Products including Word, Excel, and PowerPoint Travel of up to 15% Must be a local DMV candidate.
This position is partially remote (1-2 days in the office a week).
REI Systems is an Equal Opportunity Employer ABOUT REI SYSTEMS Employees voted REI Systems a Washington Post Top Workplace 7 times! REI Systems provides reliable, effective, and innovative technology solutions that advance federal, state, local, and nonprofit missions.
Our technologists and consultants are passionate about solving complex challenges that impact millions of lives.
We take a Mindful Modernization approach in delivering our application modernization, grants management systems, government data analytics, and advisory services.
Mindful Modernization is the REI Way of delivering mission impact by aligning our government customers strategic objectives to measurable outcomes through people, processes, and technology.
Learn more at REIsystems.
com.
Recommended Skills Artificial Intelligence Attention To Detail Brand Identity Business Marketing Communication Confident And Emotionally Stable Estimated Salary: $20 to $28 per hour based on qualifications.
WHAT REI OFFERS YOU IN THIS ROLE The ability to develop highly effective brand awareness and demand generation strategies and execute those strategies.
You will have ample opportunity to grow in B2G marketing and IT professional services marketing.
This role offers you the capability to lead through influence and use your interpersonal skills to work collaboratively with highly talented individuals at all levels of the organization.
Responsibilities:
YOUR RESPONSIBILITIES In this role, you will build B2G Account Based Marketing Plans for targeted federal government accounts and promote REIs offerings.
This professional will work closely with the Director of Marketing, Growth Team, and Federal Account/Offering teams to differentiate REI Systems brand, drive growth priorities forward, create innovative marketing solutions/campaigns, and deliver exceptional client experiences with a strong focus on results.
The ideal candidate will have hands-on experience executing the following activities:
STRATEGY:
Develop Account Based Marketing strategy and KPIs and execute planning for assigned accounts.
PROJECT MANAGEMENT:
Lead the development, maintenance, and execution of integrated marketing campaigns spanning events, digital, social, email marketing, PR, thought leadership development, and marketing collateral development.
WRITING:
Write various types of marketing content such as articles, white papers, event promotions, fact sheets, case studies, brochures, sales presentations, social posts, etc.
THOUGHT LEADERSHIP DEVELOPMENT:
Assist and guide subject matter experts in developing white papers, blogs, ebooks, infographics, playbooks, etc.
that help educate our customers and explain our viewpoint on how to solve our customers problems using technology.
EVENT MANAGEMENT:
Research, plan, sponsor, promote, and attend targeted events/webinars that will generate brand awareness and leads.
PUBLIC RELATIONS:
Provide strategic and execution support for public relations campaigns and vendor management.
BUDGET MANAGEMENT:
Assist Marketing Director in building the budget for Account/Offering Plans.
MARKETING ADVISOR:
Serve as strategic marketing advisor to key stakeholders within accounts and offering areas of responsibility.
KPIs & ROI:
Set KPIs for campaigns and gathers ROI data and inputs data into standard reports, focusing on storytelling, goals achieved, and impact.
Other marketing duties may be assigned as needed.
Qualifications:
Below are the requirements of the position:
Bachelors degree required (Business, Marketing or Communications preferred) Government marketing experience is a plus Must have 6
years of relevant work experience in marketing Experience with content marketing development and editorial calendar management.
Strong professional presence, professional client service manner, demonstrated ability to take initiative, confident Detail-oriented with excellent follow-through skills Advanced communication skills and strong persuasive skills to gain consensus through influence Experience writing about technology topics in technology like software development, cloud, AI/ML, data analytics, DevOps, Cyber, Cloud, SaaS, Low-code, etc.
Public relations experience is a plus.
Proficiency in MS Office Products including Word, Excel, and PowerPoint Travel of up to 15% Must be a local DMV candidate.
This position is partially remote (1-2 days in the office a week).
REI Systems is an Equal Opportunity Employer ABOUT REI SYSTEMS Employees voted REI Systems a Washington Post Top Workplace 7 times! REI Systems provides reliable, effective, and innovative technology solutions that advance federal, state, local, and nonprofit missions.
Our technologists and consultants are passionate about solving complex challenges that impact millions of lives.
We take a Mindful Modernization approach in delivering our application modernization, grants management systems, government data analytics, and advisory services.
Mindful Modernization is the REI Way of delivering mission impact by aligning our government customers strategic objectives to measurable outcomes through people, processes, and technology.
Learn more at REIsystems.
com.
Recommended Skills Artificial Intelligence Attention To Detail Brand Identity Business Marketing Communication Confident And Emotionally Stable Estimated Salary: $20 to $28 per hour based on qualifications.
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